Marketing Trends You Need To Know
Promotional Apparel & Branded Accessories Trending For The New Year. A new year means new trends. With 2020 in the past, it is time to move forward and prepare for the year we have ahead of us. After compiling sales statistics from marketing trends in 2020, we have put together our predictions for the top trends for 2021 to help you get a head start in planning your promotional marketing initiatives. We believe outdoor brands, eco friendly brands, and products tailored to work from home like custom athletic clothing will be in high demand for 2021.
Times are changing for the better and in order to be successful in 2021 companies are going to have to shift their focus towards sustainable fashion and eco friendly brands. According to the marketing firm The Shelton Group, 90% of millennials are more likely to buy from and recommend a brand whose social and environmental practices they trust. In the same sense, it’s important for companies to co-brand with brands that take sustainable fashion seriously. This season, Patagonia has had 68% of fabrics made with recycled materials, cutting emissions by 20,000 tons of CO2e. Join the movement and shop Corporate Gear to outfit your team in sustainable fashion that is here to make a difference. Check out our blog about other popular eco friendly promotional products.
Branded accessories like custom drinkware has always been a hit for corporate gifts, branded giveaways, and leave-behinds. We believe customizable YETI drinkware will continue to be one of the most sought-after drinkware brands in 2021. Not only are these tumblers, mugs, and bottles sustainable and durable, but they also help instill a sense of adventure around your brand. With the lack of traveling in 2020, people are ready to explore and be outside. Pairing your company logo with YETI is an easy way to spread good vibes while reducing single-use plastic water bottles and giving back to the earth and your employees.
Working from home has become the new norm for many of us. With that being said, athleisure wear is one of the rising product categories in the corporate market place. In 2021 companies can look to create a more effective work from home environment by gifting their employees cozy custom athletic clothing. Your employees want to be comfortable while working hard, reward them with name brand promotional apparel including Nike, adidas, Under Armour, and many others. Shop Corporate Gear to show your employees some love this year.